Back in February Esther Dyson wrote in the Wall Street Journal about the changing advertising landscape. She suggested that even new highly personalised advertising technologies are only a temporary fad, and that social networks are the future for promotion.
So it's interesting to read that a user account in a social network is up for sale. The account holder has a set of "followers" who will automatically receive any message he sends. And therein lies the value.
Is this the future for social networks? A world of fake (but compelling) accounts which are then sold to the highest bidder for whatever use they like? If it was email we'd call it spam.
All contents copyright © 1999-2013 Paul and Emma Bennett