Apple came to work today. They set up their market stall in the canteen, neatly laid with tempting products. And although I dropped by to admire, I managed to resist handing over any money.
OK I'll admit: more than anything else, the reason I didn't buy is because they weren't selling. They were just promoting their online store and products.
They're not crazy. There may be a few thousand geeks here who'd readily part with cash for shiny new toys, but imagine the scene at home. Rather than turn up with a new and impossible to justify gadget we're all now going home trying to figure out the justification so that in six months time we'll be ready to answer any critics.
Things taste so much better when you've had to wait for them.
All contents copyright © 1999-2010 Paul and Emma Bennett